In information technology the innovation use case, right now, is consumer connectivity. Social networks are the most direct symptom of this craving need. But it's clear that the need is broader than our friends' news feeds. 'Information mobility' is probably the most accurate label I can think of to describe the current innovation battleground.
The cloud and big data are simply grist for the mill: essential ingredients to staking a claim in the information mobility market and harvesting results. Example: it seems every app on my phone wants to see my contacts list. Why? Because it's effectively a prospects list for them. That's why every consumer-oriented company on the planet wants you to download their app: they want your rolodex. And we let them have it - cheaply. For the sake of crushing electronic candy.
Mobile devices are starting to converge on standards. You can still get a touchscreen for any size from 3" to 12", but the newest phones are congregating around 5"-6" and tablets 8"-10". With this convergence, the walls between vendor software ecosystems are increasingly being tested because people want their information anywhere. They want information mobility. If they cannot use your service from any device they may choose, why should they pay for it?
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